How can a good digital marketing agency in Nepal help you overcome all the obstacles?
Can you feel the rapidly evolving business landscapes of Nepal in the current times? As a business owner, do you feel more competitiveness and challenges in the market than ever? In such a competitive era, one of the best ways to elevate your business on the market is by utilizing the strength of Digital Marketing.
What is the condition of the Digital Landscape in Nepal?
Before we talk about digital marketing and the importance of digital marketing agencies for businesses in Nepal, business owners must be aware of the condition of the Digital Landscape in Nepal.
It is not a new thing that Nepal is rapidly experiencing revolutionary changes and upgrades in digital platforms. Whether it be the increasing rate of smartphone usage, laptop usage, internet, people in Nepal have been so much more active than ever.
As per a recent study, the internet penetration rate of Nepal in 2024 was predicted to be 64.75%. This also means that over 4.79 million households are expected to have internet access in Nepal by the end of 2024.
With these stats, we cannot under view the popularity of social media platforms like Instagram, Facebook, etc among Nepalese. Due to that reason, advertising, marketing, branding, etc are also done through these mediums as they require comparatively less expenditure and reach out to a large customer base.
Since the COVID-19 pandemic, Nepalese have also shifted towards e-commerce for shopping, and services, and even the education system has shifted to digital media. This remarkably has increased the usage of the internet and devices like smartphones.
Some Major Challenges Faced by Businesses in Nepal
Despite such hype of digital marketing and social media platforms, businesses in Nepal face several challenges and obstacles while skyrocketing their businesses through these platforms. Many business owners are still unaware of the power, and capacity of digital marketing while some are just unaware of how to begin.
We do not consider traditional marketing approaches as completely useless but they certainly have many limitations. There are issues like targeting the audiences, reaching out to a large number of audiences, and showcasing the actual values put forward by the product or businesses while following the traditional marketing approach.
Here are a few of the major challenges that businesses in Nepal are facing currently:
Fierce Competition
The competition has increased like never before. You think of one business idea or one product that you consider unique, there are 15 more businesses already established selling the same products or providing the same services. In such a case, imagine rushing home to home, city to city, and handing over your template as a means of marketing. Would that help?
That is exactly what’s going on with so many businesses in Nepal. They completely rely on the traditional marketing approach and completely neglect digital marketing. As a result, the number of audiences remains limited and to make it worse, the majority of this audience might not even want the product or services offered by the business.
Lack of Measurable Results
Just imagine, you set up a huge hoarding board in several places to market your business. Would you ever know how many people watched that hoarding, or would you have any idea about how many of the ones who saw the hoardings are your potential customers? Not at all, right?
That’s another challenge faced by businesses in Nepal by not hiring a professional digital marketing agency and completely relying on traditional marketing approaches. Unlike digital marketing where analytical tools and metrics show every detail of the measurable results, traditional marketing can never do that.
The cost goes up, Efficiency Falls Down
As simple as it is, traditional marketing takes a lot of money from business owners’ pockets. You will have to spend thousands and lakhs to place ads in newspapers or hoarding boards, But does that mean your ads are seen by the targeted audiences? Not guaranteed. Does that guarantee the increase of customers in your business? Not sure.
So now just imagine paying such a hefty amount of costs with such uncertain results, would that be reliable? We don’t think so.
In the meantime, if businesses in Nepal adopt digital marketing practices, the owners can simply see every detail of their customers, and target the audiences based on their age, demographics, or even behavior. Moreover, digital marketing also offers overall insights into the ads posted for future reference and better knowledge.
Lagged for Sure
In such a digitally influenced generation, not adapting to digital marketing practices certainly lags your business behind in the competition. Competing with the traditional marketing approaches with the competitors equipped with digital marketing strategies is just insanely impossible.
Due to the higher reliability of traditional marketing approaches, businesses will be set up in one particular area while businesses empower digital marketing strategies.
Difficulty in Search Engine Ranking
One of the major challenges faced by businesses in Nepal is to rank on the search engine result pages like Google. The reason behind this is that many business owners or organizations have no idea about the importance of SEO and SEM. Ranking on Google Search Engine Pages is very important to enhance the reach and overall revenue of the businesses.
In the meantime, if business owners hire a professional Digital Marketing Agency like Delta Creation for their business, they can expect higher ranking on search engine result pages.
With highly experienced and seasoned professionals, the agency is ready to take any businesses, startups, and SMEs to the peak of success through highly advanced digital marketing strategies. Startups and businesses can count on us for many services like web development, designing, digital marketing, Search Engine Optimization, and many more. Delta Creation is a full-fledged team of IT experts here to help businesses in Nepal grow and succeed with organic and paid digital strategies.
Benefits of Digital Marketing Agency in Nepal for Businesses
Digital Marketing might not seem to be very difficult because, for most people, it just means boosting on social media. However, that is a wrong perception and needs to be changed as soon as possible. If you want your business to levitate and elevate with digital marketing strategies, hiring a perfect digital marketing agency could be the best thing you do.
Once you integrate digital marketing services for your business from the reputed digital marketing agency in Nepal, all you need to focus on is building your business and satisfying your customers with the proper products, services, and after-sales services. Marketing? Leave that to the agency.
Nevertheless, take a look at some of the major benefits of hiring a digital marketing agency in Nepal:
Expertise and Experience
One of the most remarkable advantages of hiring a digital marketing agency is the expertise and experience they bring to the table. They have the perfect idea of what to do and what not to do while planning digital marketing strategies.
Moreover, such agencies also have the experience of working with several other businesses like yours. Therefore, business owners can expect the best strategies and planning for their business’s online or digital growth.
Less to Spend More to Gain
There is a belief among business owners that hiring a digital marketing agency in Nepal costs a hefty amount of money. However, that is not true at all. If you check the amount you spend on traditional marketing and digital marketing, there might not be much difference. However, a remarkable difference can be noticed in the ROI.
Yes, with digital marketing strategies, your ads can return more than what you have spent on them. Moreover, business owners will also have complete supervision over the stats and insights of the state and stage of their brand’s or business’s digital marketing.
Due to that reason, business owners can completely control the expenditure they make for marketing and also know whether the marketing strategies are paying back well or not.
Access to Latest Tools and Technologies for Digital Marketing
Digital Marketing agencies are equipped with the latest tools and technologies. These tools and technologies can take your marketing experience to a whole new level and also provide you with thorough insights.
Imagine marketing with all the unpaid demo versions of the tools compared to marketing with the paid professional versions of the same tools. The second one is the winner, isn’t it?
You can experience significant ROI and successful campaigns after letting digital marketing agencies handle the tasks with the latest tools and technologies.
For example, if you allow the best web design and development agency to handle your marketing burdens, we can guarantee significant changes and upgrades in your business success and brand awareness.
Measurable Results
Yup, professional digital marketing agencies like Delta Creation are solely dedicated to ensuring measurable results of the marketing strategies.
Digital Marketing Agency provides completely measurable results of the digital marketing strategies, plans, and results. With transparent results, businesses can understand the possibilities of business growth.
Measurable results help a lot for the success of digital marketing of any business and brand. Business owners can track the record of all their efforts and expenses for marketing purposes.
Which platform should businesses choose for Digital Marketing?
There are multiple platforms ready to assist businesses in starting their digital marketing journey. However, business owners and organizations must be highly smart and thoughtful while selecting the best platform for digital marketing.
In this section of the blog, we have categorized a few of the best digital marketing platforms based on the expenditure capacity of the businesses and organizations:
Search Engine Result Pages
This is the best digital marketing platform for startups and other small-scale businesses or enterprises. Search Engine Optimization is the process of ranking a website or content at the initial position of search engines like Google. If you have a business and a website, you can simply opt for SEO as your initial brand awareness and organic traffic-generating strategy.
Looking to build a website for your website? We’ve got you covered with our web designing and development services in Nepal.
One thing to know about SEO is that businesses must have a website. Moreover, let us also tell you that SEO is a long process that takes about 3-6 months to show its results or impact. Therefore, businesses must have patience to see the true positive impact of Search Engine Optimization practices to increase leads with as little expenditure as possible.
Meta Platforms
Meta Platforms like Facebook and Instagram are also perfect platforms for digital marketing. Businesses, nowadays are relying highly on meme marketing and reel marketing and both of these happen in meta platforms. Here, you can also run advertisements to boost your designs, brand identity, or any message that you want to convey to the people.
However, for startup businesses with staff knowing meme and reel marketing, we cannot recommend any better technique of digital marketing.
Email Marketing
Another good form of digital marketing but not convenient to all types of businesses and even for the customers in the context of Nepal. However, in countries like the USA, email marketing can gain almost 20% part of the entire revenue generated by any business. With digitization on the drive, the usage of email is also constantly increasing in Nepal. Due to that reason, email marketing is also among Nepali businesses and customers.
Introducing Delta Creation
Choosing the best digital marketing platform alone is not everything business owners should do to raise their leads. They also require assistance from someone who has proficiency in the game, and that is where Delta Creation comes in. We have actively helped many businesses and organizations meet their goals through web development and digital marketing services.
With a team of exceptionally talented and qualified professionals, Delta Creation certainly is one of the best web design and digital marketing companies in Kathmandu. We can help businesses and startups in Nepal with services like web design and development, digital marketing, mobile application development, graphics design, etc.
Conclusion
Digital Marketing has become one of the most important things for any business currently. With an increasing number of people being active on social media platforms, there is no better way to communicate your brand with its potential clients and customers. Traditional marketing techniques certainly have pros of their own.
However, if you want to win in this digitally revolutionizing society and era, businesses must adapt to digital marketing techniques.
Start your journey towards the digital success of any business by hiring the best digital marketing agency in Nepal. Confused about which digital marketing agency is the best for taking your business over the horizon? Well, here is the answer to your query.
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