Are you an ecommerce owner trying to succeed with your online business in Nepal? Well, in that case, you must be aware about the most important factor for online growth in 2024, digital marketing.
Due to the increasing preferences of online businesses, ecommerce has become highly competitive and to win the competition, digital marketing is a must for ecommerce in Nepal.
In this blog, Delta Creation tends to put its effort on making ecommerce owners aware about what digital marketing is, how it is done, and how it helps online businesses succeed, especially in Nepal.
But wait!
Before that! Do you want to start an ecommerce business in Nepal of your own but have no idea about how to get started? Check out: Start Your Own E commerce Business in Nepal.
In Case You Don’t Know About Digital Marketing
Imagine that you recently start an ecommerce business in Nepal. You finalized the products, markets to target, target customers, and everything,
Moreover, you are also designed and developed a perfect website for your business. Now, you might think the work is done and expect a flood of customers on your ecommerce website. However, almost all the ecommerce owners miss one major thing here that hampers your business’s lead generation potentiality.
Any guesses what that factor might be? Well, Of Course its digital marketing.
Even though the answer is revealed, there appears another question: how much you know about digital marketing and its importance for ecommerce business in Nepal. Let us break it down for you so that it becomes easier to understand.
What is Digital Marketing?
Digital Marketing is a marketing tactic that utilize electronic devices and/or internet to encompass all the marketing strategies.
“Digital Marketing” is a broad term used for different marketing channels such as Search Engine Optimization (SEO), Meta Advertisements, Google Advertisements, Email Marketing, Content Marketing, and many more.
Why is it Important?
As the world is becoming more and more advanced, digitized, and technology-centric, people tend to be active on social media or digital media as much as possible.
In such case, social media or electronic devices or most importantly “the internet” are the perfect destinations to place your business’s ads if you want to reach to higher number of people. From this we can clearly understand that digital marketing for eCommerce in Nepal is very important as of the current scenario.
What are the Major Components of Digital Marketing for E commerce in Nepal?
Digital Marketing is simply a broad term used to incorporate all the marketing strategies such as social media marketing, email marketing, digital billboard marketing, SEO, SEM, and much more.
Establishing e commerce businesses in Nepal certainly has become more and more competitive.
We can see that entrepreneurship and businesses have taken a huge part of the internet even in Nepal. However, did you know that digital marketing consists of different components? Even if you did not know, you will now because we have listed the major components of digital marketing below:
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is one of the highly preferred online marketing or promotional strategy used by almost all the business that operate on the internet.
Due to the increasing use of Google for product and service searching, businesses practice SEO to succeed. This strategy involves optimizing the entire website to increase the visibility in Search Engine Result Pages (SERPs) like Google.
For example: if you go to Google and type in “online shopping in Nepal”, you can see millions and billions of results. However, Daraz appears in the first position. That’s because Daraz has perfectly optimized its website for the search engines. Gradually there are other websites as well.
Do you know why SEO is so important? Let us reveal a statistic here: According to a data by keyword.com, out of 4 million Google search results, only 0.63% people make their way to the second page. So, if your website does not appear in the first page of the SERP (more importantly within the first five), lead generation might just be a myth.
Social Media Marketing
Another effective but slightly expensive component of digital marketing is the social media marketing. The name itself yells out the type of marketing we talk about here. Yes! Social Media Marketing is all about utilizing social media sites for promoting, advertising, and marketing any products, services, and businesses.
As per research (survey) done in 2023, more than 12.60 million Nepalese (41%) actively used social media and the number is going higher day-by-day. Doesn’t this give you a hint about how well a business can market itself via social media? That’s what exactly e commerce in Nepal needs to do for their success and lead generation.
Confused about how to start social media marketing for your e commerce business?
Get in touch with Delta Creation and expect the most advanced and trend-oriented social media marketing strategies.
Email Marketing
Another great way of marketing any e commerce businesses in the current era is through email marketing. It has not been much long that people started using e mail marketing in Nepal.
However, in the international market, people, businesses, and business owners consider email marketing as one of the most impactful means of digital marketing. In the recent times, email marketing has become a crucial and impactful digital marketing strategy even in Nepal. Almost everyone uses email for communication nowadays.
Therefore, if business owners marketing or promote their products, services, or the business, lead generation certainly advances through several percentage. However, email marketing is not as easy and straight-forward like any other digital marketing strategies mentioned above.
There are several flows, campaigns, designs, etc that one should know very well before opting for email marketing.
Are you an ecommerce business owner searching for the best email marketing company in town?
Look no further than Delta Creation. We help with the 360-degree development and marketing strategies and actions.
How To Utilize Digital Marketing for E Commerce Growth in 2024? (Delta Creation’s Practice)
By now you have understood the basics of digital marketing, its definition, and about the different components of digital marketing. Also, we have included a short yet brief importance of digital marketing in the scenario of Nepali E Commerce Market.
With the increasing number of people choosing online shopping, marketing via digital platforms have become highly impactful.
However, staying updated with the digital marketing trends, regularly creating, analyzing, and posting content, and updating the content calendar certainly becomes much hectic. That is where Delta Creation comes to the rescue.
With seasoned digital marketing experts, Delta Creation ensures increment in lead generation, better reach, and ultimately higher revenue through digital marketing strategies.
Now the question is how Delta Creation Utilizes Digital Marketing for E Commerce Growth in Nepal? Hold on! Let us clarify that as well in this section of the blog:
Understanding the brand identity and creating a guidelines
As soon as you approach us with digital marketing project, the first that we do is set a meeting and learn about the brand guidelines.
This includes things like brand identity, logo, brand colour, requirements, products, services, etc. We expect the owners to tell them each and everything that we require to come up with a perfect brand guideline.
Remember that without a proper brand guideline, digital marketing for any business becomes very tough and might not as well offer potential customers with a catchy and attractive content.
SWOT Analysis before digital marketing for ecommerce in Nepal
Before starting with any marketing practices, Delta Creation does a detailed and complete SWOT Analysis. SWOT Analysis stands for Strength, Weakness, Opportunity, and Threat Analysis. We do this to understand all the external factors that can affect the fluency and overall results of the digital marketing strategies we do for your e commence business.
With the SWOT Analysis strategies, our digital marketing team get the gist of the entire chances and opportunities for digital marketing of your ecommerce website. SWOT Analysis enables us to prioritize and strategize tactics and systematically plan the execution of digital marketing strategies for your e commerce growth in Nepal.
The team of digital marketing experts in Delta Creation thoroughly do the SWOT Analysis, provide you the reports, discuss all the factors with you and then we start digital marketing.
Website Optimization for digital marketing
As we are done with the analysis, Delta Creation’s digital marketing team optimize your e commerce website as per the search intent of potential customers and clients in Nepal. We start with landing page optimization. First of all, we optimize the home page as per the results obtained from SWOT Analysis.
Moreover, we also optimize other pages, create sitemaps, optimize the sitemaps, and make sure that the website get properly optimizes for the search intent. We also make sure that your e commerce website’s product pages get optimize for both English and Nepali keywords.
Besides, Delta Creation also develops website with proper mobile optimization, responsive, and fast loading user interface.
Social Media Strategy and Marketing
Along with website optimization comes social media marketing. Yes, Delta Creation also looks after your e commerce website’s social media marketing as per the trends in Nepal.
Our team regularly keeps updating about the latest trends and come up with sure-shot viral social media content. Moreover, we also design and regularly update “content calendar” and stick to a consistency of planning, designing, strategizing, and posting social media content.
Due to the increasing usage of social media in Nepal, social media marketing has become one of the crucial and most impactful digital marketing strategy. We can handle your social media portfolio whether it is regular post or paid ads campaigns.
Local Search Optimization and SEO
If you want to target the potential customers (residents) of any specific region, you must prioritize local SEO.
For example, if you start an e commerce business and deliver products just inside the Kathmandu valley, search optimization can be done to promote your e commerce website in Kathmandu only.
However, if you plan to sell all across the country, you need to go for search engine optimization. Search Engine Optimization is also related to website optimization. In both cases, we tend to update, the content, images, meta data, and all other necessary factors of the websites important for Google to crawl and index any e commerce website.
Also read: Take Charge of your website’s organic success in 2024 with SEO Experts in Nepal
Conclusion
Digital Marketing certainly acts as a crucial factor for the growth of e commerce in Nepal.
Due to the increasing numbers of tech savvy customers, and major traffic coming from online medium like social media and search engines, missing out on digital marketing lags the whole lead generation process of any e commerce website in Nepal.
With this blog, we helped you understand the basics of digital marketing, its components, and how Delta Creation utilizes it for the growth of your e commerce business in Nepal. Being a country where tech enhancements and advancements are happening rapidly, digitization has become common in Nepal.
Therefore, marketing also needs to be digital for e commerce growth in this country.
In case you have any queries or questions about web design, development, and digital marketing, feel free to contact Delta Creation.
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